Message and Delivery Part 3

From the ideas that i experimented with briefly I decided to make my mailshot unfold and have all the information printed on the inside of the envelope. The measurements we had to use are that of a DL envelope, 22cmx11cm.

For some of these design ideas I reverted back to ideas I didn't get to use for the posters, for example printing the outside of the envelope with a securely locked door when the flap is down, and when it came up to be an image of an unlocked door underneath, folding out to show the stats and precautions that should be taken to keep the house safe.

I briefly toyed with the idea of the envelope folding out to reveal a page with the image of a door, on one side locked up with the stats of breaking in to a safely locked house, and having the page turn over to show and unlocked door and compare the stats on each side with each other.

I decided to keep the window image as the second idea I had would be quite difficult and complicated to make neatly. As well as this I wanted to keep the mailshot consisted with the posters, using the same type and maybe using the same image.

I wanted the mailshot to be an extension of the posters, holding more information, pointers and actions to be taken. The posters were very simple and in some cases didn't give away much about what they were made for.

I pretty much jumped right in with designing the envelope, making a template on illustrator with the dimensions of the envelope. I used the same window image I used for the posters and referred back to my original research to include some stats on home security and it's relation to burglary. I wanted to include some infographics as a basic image of the information is more likely to draw in a viewer than the type, hopefully prompting them to read further.

I found some suitable information based on what part of the house burglars break into most and went on Excel to make a simple spreadsheet so I could make a pie chart showing the stats.

I used the same colours that were in the posters as I was going to keep the jungle theme. I used part of the background behind the window frame to design the bottom part of the envelope to exaggerate the theme from the posters. I came up with some simple tips to include in the hope that some sort of action would be take from this, and to make the whole thing more practical.

I had to make a lot of amends to this, as a lot of colour was being used. I decided against putting any of the information on the inside flaps as there was just too much going on.

I simplified it by taking out a lot of the colour, i changed the background to just be plain white, added the green colours to the pie chart in place of the colours used. I got rid of the information on the left side and made all the text a dark colour, since having it white proved pretty difficult to read.

I wanted to keep the three main slogans I had from the posters but there was something very off about how everything was positioned on this. However this was a problem I had to do deal with after the crit as I was having a big problem with the dimensions of the envelope, so i spent a long time trying to amend the dimensions.

Despite not being able to get my mailshot properly printed in time for the crit, it was still helpful and did reiterate a lot of the issues I already had with the first version I did of the mailshot. I gathered from it that I needed to limit the colours, make the point of it more obvious and amend the envelope dimensions to fit the brief.
I accidentally put two versions of my posters with the mailshot which led people to believe that they were the contents which was not the case.

With these in mind I simplified the whole thing greatly and finally managed to sort out the dimensions at the end I simply included the window image, type and pie chart on a simple white background, still managing to include all of the slogans I wanted in it.

For my mailing list i though about where in Leeds would be best for the mailshot to be sent, and decided to send it to places in which someone would take notice of that sort of thing. For example someone visiting a police station, maybe reporting some other crime would become aware of something to do with security and safety after going through something like that and may pay attention to something like this.

I kept the same colour scheme as that used for the mailshot and posters, and abandoned the window to us the shape i used for the picture frame in my first poster, to maintain a level of consistency throughout the whole project.

When I had finally sorted out all the problems I had with the dimensions and was able to print my mailshot, I was much happier with the end product than I had felt about the first version. I would have loved to explore the idea of the envelope being a door but I wouldn't have had the time to finish it. I am pleased with the content, the small example of infographics and the end layout, although the printing was slightly uneven on some parts of it. Other than that I am pleased with what i managed to do in the time I had.