OUGD504 Design For Print and Web Menus

I designed the menu's in varied formats, the drinks menu as A5, and planned for the breakfast and afternoon tea to be A4 and the lunch and dinner to be A3.

They all were to follow the same format and colour scheme, perhaps with some varied layouts based on my initial design ideas:

I planned to use my logo as a heading to the menu's with a burgundy border. I plan to use a thick stock with cream or ivory tones which will compliment the burgundy.

I used guides in rule of thirds as I thought this would allow me to have either 2 or 3 evenly placed columns on the page, which were the formats I found to be most readable when designing some layout ideas.

I decided to make the drinks menu double sided, with one side featuring alcoholic drinks, and the other with soft drinks and hot drinks. I carried on using the typeface I designed for the logo, to maintain the idea of this being the identity of the brand. Since this was to be A5, I decided to only have 2 columns, as a though 3 may cramp the page slightly.

I did some research to find some appropriate and affordable drinks for the menu to ensure it's authenticity. I chose to give a brief description of each drink and it's percentage.

I followed this same format for all of the menu designs, however, the breakfast/afternoon tea menu and the lunch/dinner menu were one sided, so I placed the logo on the back of each in a reverse colour scheme:

Drinks

Breakfast/Afternoon Tea:

Lunch/Dinner: