OUGD505 Build A Brand Workshop

In this session I was working with Leo and we were required to brand a masonry. Given the nature of this occupation, we felt it was important to make it quite traditional, so after doing a little research we found that a town called Ravensdale has some of the oldest stonework in the country. This is how we landed on the name Ravensdale Masonry's for the brand.

For the logo we did a simple silhouette outline of a raven, and partnered it with the typeface Justus, as we felt it was a good combination of tradition and modern:

While Leo started working on the business card, I started the letterhead:

After completing this, I started mocking up the website for the brand, trying to maintain the simple and traditional aspects we had chosen to capitalise on.

We chose to feature some examples of stonework that would be along the lines of what the brand would be producing.

I did some basic mock ups of an envelope and stationery that would be used along side the branding:

While I was doing this, Leo was working on the brand guidelines and business cards: