OUGD503 Karma Pootra

Earlier this week I was approached by some students on Creative Advertising, who were advised by their tutors to put one of their campaign ideas into action.

When I was briefed by the students and tutors, it was concluded that they wanted an A3 sized poster that exhibited all of the various hand positions of the Kama Pootra they had come up with. Below are the illustrated versions of these positions:

Butterfly

Catherine Wheel

Blow Job

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X-Rated

Hand Job

Missionary

I had been told in the earlier meeting that they wished for this to somewhat resemble the original Kamasutra, so I looked into some of the more decorative elements of it:

After speaking to the other students, they mentioned wanting to include a henna-like design on the hands and perhaps on the background, while also maintaining the warm colour scheme used for much of the earlier examples of kamasutra.

After experimenting with tonal and colour changes, we decided it was fitting to use the colour of the hands to show the colour scheme in other elements of the kamasutra.

After making the appropriate colour adjustments, the students I was working with were already quite sure of the layout and the typefaces they wanted to use for the poster, so ultimately all we had to do was put it together.

After approving this poster with the students, we gave it to the Creative Advertising tutors, who found more problems with it that we hadn't realised, for example the connotations of the darker skin colour with the title of the poster, along with the use of henna, something that is representative of a religion, appeared to the tutors to be making racist remarks that we had not intended, nor had we even realised.

We will be returning to this brief at a later time in the year.