Title of Brief:
Commemorative Art for Bob Dylan.
What is the brief asking you to do?
To create a poster inspired by and commemorating the music of Bob Dylan.
What is the brief trying to achieve?
To find a unique and original illustration that captures Dylan's career as a musical pioneer, to be used on a limited edition vinyl.
What is the message?
A celebration of the influence of Dylan on the music industry.
Who is the audience?
Bob Dylan fan base.
How will the message be delivered?
In the form of an illustrative poster only using the text 'Bob Dylan'.
Can you foresee problems with this?
Embodying the musical history of Dylan in one image.
Why did you chose it?
Fan of Dylan's music, would not require a lot of research and would allow me to do some more hand rendered design.
What do you want to get out of it?
Develop skills in using an image to embody something, develop illustrative skills and to have the opportunity to combine music with design.
What do you want to do/make/propose in response?
Create an image featuring something recognisable of Dylan (hair/sunglasses/harmonica).
What do you need to do to make a proposal?
Knowledge of Dylan/his influences, make referrals to previous albums, for both the music and the album artwork.
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Title of brief:
Hand washing awareness
What is the brief asking you to do?
To create a Norovirus awareness campaign.
What is the brief trying to achieve?
Inform people of the importance of washing your hands regularly.
What is the message?
To wash your hands regularly and properly in order to avoid the Norovirus (and others).
Who is the audience?
Students and staff from all courses across the college.
How will the message be delivered?
Via a series of awareness campaign posters.
Can you foresee problems with this?
Collaborative brief so could be potential problems with creative differences.
Why did you chose it?
I was asked by a group of friends on Creative Advertising and would like to gain experience collaborating with people on other courses prior to D&AD/YCN.
What would you like to get out of it?
The opportunity to work with people outside of Graphic Design and be able to treat it as though they are clients.
What do you want to do/make/propose in response?
A series of collaborative posters featuring 'Karma Putra' idea of different hand washing positions.
What do you need to do to make a proposal?
Create a brief with the other students and work out where the posters will be situated around college and the context in which they will be viewed.
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Title of Brief:
What is the brief asking you to do?
To create a title sequence in response to a Film students dissertation
What is the brief trying to achieve?
To embody the film in a short title sequence.
What is the message?
Who is the audience?
3rd year Leeds University students.
How will the message be delivered?
As a title sequence at the beginning of the short film.
Can you foresee problems with this?
Haven't got any previous experience with editing or using After Effects.
Why did you choose it?
To work in an area of graphic design that I have researched over the summer with the intention of pursuing.
What would you like to get out of it?
To gain and develop skills using the appropriate software.
What would you like to do/make/propose in response?
A title sequence in response to a students short film.
What do you need to make a proposal?
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Title of Brief:
eZeBrush
What is the brief asking you to do?
To design a logo for a new dental hygiene product which allows you to be able to carry a toothbrush and paste conveniently.
What is the brief trying to achieve?
Getting a new logo that celebrates the release of new product and to be features on the product.
What is the message?
A logo which embodies and encourages active dental hygiene.
Who is the audience?
For people who may be on the move a lot and don't spend every night at home, so can carry this product with them at all times.
How will the message be delivered?
Via response to logo.
Can you foresee problems with this?
Limited colour scheme, and little knowledge of the product itself.
Why did you choose it?
To gain more variation in my briefs by including logo design, something I am interested in but have struggled to pursue.
What would you like to get out of it?
For the logo I design to be featured on the packaging and the promotional products/websites.
What would you like to do/make/propose in response?
What do you need to make a proposal?
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