Visual Literacy - The Language of Graphic Design
Semiotics - sign, symbol, signifier
Visual Metaphor - When an object or image is representing something else. It transfers the meaning from one thing to another it can be made familiar with.
Visual Synecdoche - When one part of an object or image are used to represent the whole thing (or vice versa).
Visual Metonym - An image that is used as a symbol to reference something that could be entirely different, for example a cross representing a church.
Readability and Legibility
Content given on, for example a tabloid or newspaper, is hierarchal. The name of the newspaper is the biggest, boldest type, the headline of the story is the second most noticeable, with the subheadings coming third and content last.
In todays session, we had prepared cut outs of the words 'who', 'are', 'you' and '?' at varied weights and sizes. We arranged our words into several variations of 'who are you?' with different weights and sizes to each other, putting the emphasis on different parts of the phrase. Saying our sentences out loud in our groups allowed us to see how much of a difference it makes.
Varied fonts, weights and sizes rearrange the hierarchy of type and controls the order in which something is read, and the where the emphasis is.
We tried to create sentences with varied emphasis and said them out loud to the rest of the group. They then had to decide how they thought the weights and sizes were distributed to each word. Reading it out loud allowed us to try and mimic the emphasis as we read it.
Examples:
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