This is how a Van de Graaf cannon would be proportioned on a double page spread. It allows for two text boxes to be places in the middle of each page ensuring that the reader is still able to see all the text properly.
We drew out this method to help us gain an understanding of the proportions of the layout.
Column Width and Margin Proportions
Both the column and margin widths had a larger effect on legibility than expected. It is considered that there should be approximately 7 words per line of text for any length of body copy, and to make the open space appear beter it is important to consider the leading (the distance between each line). Both particularly long and particularly short lines of text can be quite strenuous to read, as a lot of energy is used in maintaining sight of a single line for a long period of time, when reading should be made as effortless as possible.
Margins make a big different to the impact of the page as a whole, when they are too narrow, the text can seem very overwhelming, whereas when they are too wide they appear exaggerated when compared to the text. It is required for the margins on either side, top and bottom of the text to be well balanced in order to create a relaxed layout for the reader.
However, more interesting page designs are not symmetrical, and they aren't required to be to be pleasing
We designed a few small layouts to look into how they are created and which are considered most effective, allowing us to develop an understanding of layouts that work well and those that don't.
We digitalised each of these layouts to give a clearer view of them and allow us to compare:
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