After briefly brainstorming our groups ideas for the 'Drink Tea' task, we landed on re-branding the whole idea of tea. There is an overload of coffee shops like Starbucks and Costa all over the world but no worldwide chain of tea rooms/shops, something that we would want to be kept traditionally British but not stiff or uncomfortable. We had the idea to design a tea room/shop equipped with it's own tea brands, flavourings, cups and other merchandise.
I started to research packaging for specialist branding. Initially I only looked at other tea brands:
Most of the designs for tea bags included a particular tag, individual to each that allowed the tea bags to sit in the cup. I looked further into the designs for tea bags specifically as oppose to overall packaging:
Other packaging:
Some tea brands and packaging I found in Harvey Nichols:
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